Our Story
BE ALMA was born from a shared journey back to ourselves.
We are Carla and Cristina... cousins, mothers, women, and lifelong seekers who, despite following different paths, eventually found ourselves asking the same questions:
Is there more to life than simply doing, achieving, and moving on to the next thing?
What happens when we stop living on autopilot and start living with intention?
For 18 years, Carla built her career in banking and finance. After years of living in a world centered around doing and achieving, she began searching for a deeper sense of purpose, well-being, and inner connection. That journey led her to explore and train in holistic wellness, yoga, meditation, and mindful movement, and eventually to create Carla Parra Wellness and co-create the podcast El Arte de Habitarte, spaces born from the same intention: helping others reconnect with themselves.
Cristina built her almost 20 year career in digital marketing within television and professional sports, but a personal spiritual transformation awakened in her a desire for deeper meaning and connection. Becoming a mother made that calling even stronger, along with the longing for the creative and personal freedom to be more present with her son while building something meaningful of her own. When a career transition opened an unexpected door, she saw it as the opportunity to create a new path
Two different journeys that ultimately led us to the same place.
As women and mothers, we both wanted to live with greater presence, raise our children more consciously, and find a way of caring not only for the body, but also for the mind and soul. We wanted to move beyond a life defined only by what we do and reconnect with the importance of simply being.
And from that intention, BE ALMA was born.
More than a brand, BE ALMA is an invitation to come back to yourself.
To live with fewer labels and more presence.
To choose with intention.
To nurture body, mind, and soul.
To remember that wellness isn’t about becoming someone else — it’s about reconnecting with who you already are.
We create pieces, rituals, and everyday reminders designed to bring more intention, meaning, and awareness into daily life.
Because perhaps the most important journey isn’t about becoming more.
Perhaps it’s about coming home to yourself.
BE ALMA
Live with intention. Come back to you.
“SIN ETIQUETAS”